經營洞察
Buying Five-Star Reviews and Hiring Marketing Agencies to Fake Ratings — Do You Know What Happens Next?
You spent money to buy 200 five-star reviews. Your rating shot up to 4.6. Three months later it dropped to 3.2 — lower than before you started. Because fake five-star reviews inflated expectations, and the gap with the real experience was paid back double in negative reviews.