經營管理
Your Empty Rooms Aren't Unsellable — You're Still Selling at Full Price to the Wrong People
Tuesday night, your hotel has 12 empty rooms. By tomorrow morning, the value of those 12 rooms drops to zero. But you can't cut prices — because discounting damages your brand and makes already-booked guests feel cheated. The problem isn't the price. It's that you don't have an independent discount channel.