Customer Communication

LINE's Penetration in Taiwan

Taiwan has 21 million LINE monthly active users. This means almost every guest who walks into your hotel has LINE on their phone.

LINE's average daily usage: 26 times. That means your guests open LINE 26 times a day.

When a guest encounters a problem in their room, their first reaction isn't to open your website or walk to the front desk — it's to pick up their phone. And the most familiar interface on their phone is LINE.

If your hotel has a LINE account, the guest can open LINE, scan the QR code in the room, and immediately send a message: "The air conditioning isn't cooling."

That message appears in your LINE backend — instead of appearing in Google Reviews.

Use Cases

Articles using this tool

顧客溝通

A 2 AM Complaint You Don't See Until 8 AM — That Time Gap Is Burning Your Money

A guest posts a one-star review on Google at 2 AM. You don't see it until 8 AM. In those six hours, three potential guests have already read it. The problem isn't that you're not working hard enough — it's that you don't have a 24-hour communication channel.