Customer Communication

LINE penetration in Taiwan

Taiwan has 21 million monthly active LINE users. That means almost every guest walking into your hotel has LINE on their phone.

Daily average LINE usage: 26 times. In other words, your guests open LINE 26 times a day.

When a guest encounters a problem in their room, their first reaction isn’t to open your website or walk to the front desk—it’s to pick up their phone. And the most familiar interface on that phone is LINE.

If your hotel has a LINE account, guests can open LINE, scan a QR Code in their room, and immediately message: “The AC isn’t cold.”

That message lands in your LINE backend—not on Google reviews.

Use Cases

Articles using this tool

顧客溝通

A Two-AM Complaint You Don’t See Until 8 AM—How Six Hours of Delay Burns Your Money

A guest left a one-star Google review at 2 AM. You didn’t see it until 8 AM. In those six hours, three potential guests had already read it. The problem isn’t that you’re not working hard—it’s that you don’t have a 24/7 communication channel.